The Story So Far…

 
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It all started in 2014 with Hole in the Wall,

a tiny boutique coffee shop with a big vision. From these humble beginnings, we grew into one of the most recognizable experience-driven café brands in the country, laying the foundation for what is now Parched Hospitality Group.

Rooted in the uniquely Australian elements of service, culture, and lifestyle, we create spaces where everyone feels welcome. A home away from home for our staff and customers alike. Our concepts blend exceptional dining with innovative touches, balancing fun, inclusivity, and a laid-back yet engaging spirit.

Today, Parched Hospitality Group operates 9 restaurants across New York and Florida, along with a direct-to-consumer coffee brand, all connected by a shared mission: to put community, customer experience, and creativity at the heart of everything we do.

And we’re just getting started.

 
 
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